02 / The people behind the standard
Serious about soccer.
Invested in people.
High standards work best when a player feels understood. Our approach combines technical development with connection, care and a love of the game.
Our story
Built around
the player.
Player One’s roots in Northern California go back to 2017. Founded by Scottish coach Ben Maxwell, the organization grew around a clear belief: individual development deserves technical detail, strong relationships and professional care.
Today, Player One Performance delivers club-neutral supplemental training, camps, clinics and club programs. The coaching experience behind P1P spans more than two decades, supporting aspiring young players through to college, national-team and professional athletes.
Our goal is purposeful progress: players who understand their game, trust their ability and enjoy the work it takes to improve.
Founder & Coaching Director
Ben Maxwell
A Scotland native with a background in long-term technical development. Ben has supported players in pathways including ECNL, the U.S. Soccer Development Academy and NorCal’s player development programs.
More about Ben +
Ben is closely involved in session planning and individual development, with an emphasis on clear communication, detailed preparation and understanding each player. His coaching connects demanding training with care for the person behind the player.
Head Coach
Cameron Cook
Cameron’s playing background spans the MK Dons Academy and San José State University, where he serves as team captain. His first college season earned All-Conference Freshman and Tournament Team recognition, along with a national No. 64 freshman ranking. He brings that experience, leadership and competitive mindset to player development.
Head Coach
Joe Loughnane
Joe spent 12 years in UK academy soccer: 8.5 at Wolverhampton Wanderers, two at Shrewsbury Town and 18 months at The New Saints. After four years of US college soccer, he moved into coaching. His work spans private training, camps and programs in multiple states, bringing academy standards to sessions built around the individual player.
